Endro converts 4 times more with its skin diagnostic
How the organic skincare brand from Brittany turned its skin color chart into a tailored advice journey that qualifies every visitor, lifts average order value and feeds all of its marketing.
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Over 23,700 diagnostics completed in two months. Measured in the Ask-it dashboard since launch on July 20, 2026.
Endro is a skincare brand from Brittany, France, founded seven years ago by a couple: 100% naturally derived, certified organic products, made in its own facilities in Brittany.
In February 2026, after eighteen months of work, Endro unveiled a new identity. At its heart: a skin color chart — colors inspired by nature, each one tied to a skin concern.
“Our old diagnostic was so basic that we never put it forward.”
Fabien Bompart, Marketing Director
A new identity, but online advice that stayed basic.
A diagnostic that no longer looked like the brand
A few questions, products matched by hand. All the richness of the color chart stopped at the diagnostic's door.
Far less in-depth advice than at the pharmacy
In store, advisors dig deeper. Online, the questionnaire stayed basic, and many customers wrote to customer service to get advice.
An average order value that was hard to grow
An affordable brand, loyal customers from the very beginning, and a range that had grown wide and needed to be discovered.
Endro's color chart, turned into an advice journey.
Endro brought its raw material: the color chart, the visuals, its product knowledge. Ask-it designed and integrated the rest. Every visitor discovers her skin shade among 36 profiles, grouped into five concerns.
Radiance
Granit
Corail
AmbreAnti-aging
Hortensia
Iris
VioletteHydration
Neige
OcéanDark spots
Écume
Sable
ArgileBlemishes
Eucaliptus
CèdreA journey that adapts
Around twenty screens, some of which only appear depending on the answers: each visitor only sees the questions that apply to her.
A real routine
Products in order of application, at three levels to choose from: minimalist, essential or complete.
Sensitive cases handled
Sensitive skin, pregnancy, breastfeeding: the recommendation adapts and unsuitable products are ruled out.
Connected to the whole stack
Shopify, Klaviyo and GA4: every answer feeds the CRM and the analytics dashboard in real time.
Customers who complete their routine.
Launched on July 20, 2026, the diagnostic was completed more than 23,700 times in two months. It converts at 11%, more than four times the rest of the store, and the orders it generates have a 29% higher average order value.
The reason is simple: instead of buying a single product, customers complete their routine, convinced it was designed for them. And advice requests to customer service have dropped significantly.
“Just by comparing orders with and without the diagnostic, the tool more than pays for itself.”
Fanny, E-commerce & Growth Marketing Manager
Data that serves the whole company.
A sense of belonging
The color chart has become a conversation starter: customers compare and share their profiles, and the Endro team features its own shades in the brand's ads.
A CRM segmented by need
Before, the same products were pushed to everyone. Today, every customer receives emails built from her profile and her real concerns.
Very real personas
The content team relies on personas built from real answers. The data even revealed unexpected profiles, and ideas for new products.
“Me, I'm more of an Océan. In my family, people tell me: ‘Look, I'm Iris 02.’ That's proof it works.”
Fabien Bompart, Marketing Director
What they say.
“A very detailed journey, with lots of questions, but one that makes you want to see it through. Like a doctor's appointment.”
“From the very first proposals, everything was polished: we could go straight to fine-tuning the wording.”
“A very responsive team with great advice, both before and after launch.”
“On our own, we would never have gone this far. We highly recommend Ask-it.”
- Client
- Endro Cosmétiques, organic skincare made in Brittany
- Need
- Online advice that lives up to its new identity
- Solution
- AI Diagnostic, personalized routine and dashboard
- Results
- 4× conversion, +29% average order value, +8% overall revenue