DermEden takes its orders from 2.6 to 5.8 products
How the aesthetic medicine brand turned its diagnostic into a true online dermatology consultation that prescribes the right protocol and nearly doubled its average order value.
Book a demoResults you can measure from day one.
2,648 diagnostics completed since launch in late June 2026. Measured in the Ask-it dashboard and on Shopify.
DermEden is a French non-invasive aesthetic medicine brand co-founded by a dermatologist. For 18 years, it has worked with an international scientific board to formulate clinically tested skincare, sold in pharmacies and online in 40 countries.
Its core focus: hyperpigmentation, and more broadly anti-aging (wrinkles, loss of firmness, radiance). Its approach: not a miracle product, but a complete protocol, like a prescription.
“We wanted an AI-powered skin diagnostic, for the performance and the personalization it lets us offer customers.”
Amandine Bordier, Operational & Digital Marketing Manager
A dermatologist's expertise, but an online diagnostic that stayed manual.
An old, static diagnostic
Built several years ago and updated by hand with every launch, it only recommended products based on a single concern, with imprecise results.
Protocols, but small orders
The brand thinks in protocols (serum, cream, sun protection, cleanser), yet one or two products aren't enough to get results.
Customers looking for expertise
Customers want to open up, feel understood and know which products to combine. Online, the brand needed advice worthy of a dermatologist's brand.
A diagnostic designed like a consultation.
Every visitor picks up to two concerns, in order of priority. The diagnostic then opens a dedicated journey for each one, and digs deeper the way a dermatologist would.
Just like at the clinic
The type of spot is chosen from images: melasma, solar lentigo, post-inflammatory hyperpigmentation, pigmented dark circles. Visitors then specify the outline, how long it has been there, the areas and the triggers.
A dermatologist's techniques
A face map to locate wrinkles, a phototype selector, and a do-it-yourself skin rebound test to measure sagging.
A prescription, not a list
One goal per concern, the protocol to follow and how to use each product, as an essential or complete routine.
Strong actives, used safely
Pregnancy, breastfeeding, intolerances, experience with retinoids: unsuitable products are ruled out and application advice is adjusted.
A doctor at every step
Reassuring messages from a doctor, a glossary of technical terms, and a chat to ask questions about the actives.
Customers who follow the prescription.
Launched in late June 2026, the diagnostic converts at 6% on average, with peaks at 8% depending on the period. The orders it generates contain 5.8 products on average, versus 2.6 without the diagnostic, and the average order value went from about €70 to €130.
The journey is long and technical, and that's exactly what reassures: 80% of visitors complete it. When the diagnostic prescribes two serums, they understand the two work together, and buy the full protocol.
“On average, a customer adds 2.6 products to their cart. When they go through the diagnostic, it's 5.8. That's huge.”
Amandine Bordier, Operational & Digital Marketing Manager
Advice that extends customer service.
Better-prepared customer support
Each customer's answers are accessible: the team looks up her routine and diagnostic before replying, and a WhatsApp contact keeps the conversation going.
Performance tracked closely
The dashboard shows the impact of each activation (newsletter, SMS, influencers, ads) on completed diagnostics and sales.
A clearer picture of customers
Personas built from real answers confirm the main profile and measure the weight of each one to steer communication.
“In half a day, I send the request and it's live on the site. Before, it could take more than a week.”
Amandine Bordier, Operational & Digital Marketing Manager
What they say.
“I found the first version almost perfect right away. You immediately understood the world we were in.”
“We didn't expect the first version to be this polished already, or our identity to be respected so well.”
“I was expecting five, six, seven rounds of revisions. It took two.”
“The investment is clearly worth it. We got a complete, high-performing diagnostic in very little time.”
- Client
- DermEden, non-invasive aesthetic medicine, sold in pharmacies and online
- Need
- Online advice worthy of a dermatology consultation
- Solution
- AI Diagnostic, personalized protocol and dashboard
- Results
- 6% conversion, 5.8 products per order, average order value up from €70 to €130